First priority for scheduling facilities and dates at Gwinnett Center is given to state, and national conventions, trade shows, meetings, and similar activities that generate significant attendance from outside the Gwinnett area, and have a significant impact on the hotel and hospitably industries in terms of hotel patronage.  Generally, this involves events that require a significant block of hotel rooms.

Second priority for scheduling facilities and dates is given to multiple-day, annual, or repeat consumer shows.   These events are usually open to the public and are revenue-producing events.  Facility scheduling commitments for second priority events and activities will not be confirmed more than 24 months in advance of the event.  License agreements may be executed and rates may be guaranteed up to 12 months in advance of the date.

Third priority for scheduling facilities and dates is given to one-time multiple-day events using significant portions of the Center.  Single-day events using smaller portions of the Center are given 4th priority and are not confirmed more than 6 months in advance of the event.